This Wenling-based enterprise’s outdoor mats create a new trend of the summer leisure economy
Chao News Shared Alliance - Wenling Ouzheng Town Jiang Wenhui Shared Alliance - Taizhou Jiang Rongliang Li Yang Total Network Reach: 12,000
August 12, 2024 10:33
In the hot summer, beach vacation and outdoor leisure travel are definitely the first choices for domestic and foreign tourists who love traveling for recuperation. And such travel methods have also given rise to a production boom of products with outdoor mats as the medium. Zhejiang Huayang Leisure Products Co., Ltd. (hereinafter referred to as "Huayang Leisure Products") located in Guanzhuang Industrial Park, Ruoheng Town, Wenling City, Taizhou, it is an enterprise specializing in the production of outdoor mats. In recent months, whether it is the production workshop or the packaging workshop of this enterprise, everywhere is a hot and lively scene.
Yang Yi, the administrative manager of this company, introduced that summer is the low season usually, but this year has changed the norm and witnessed a production boom. The daily production of various outdoor mats is as high as over 6,000 sets, a full 20% increase compared to the same period last year. "Such growth is based on the sharp increase in the company's foreign trade orders. Whether it's large supermarkets represented by Walmart or cross-border platforms typified by Amazon, related products are very popular in countries and regions such as Europe, America and Australia. Now our outdoor mat products are exported to more than 60 countries and regions around the world, and the sales volume has increased by 30% compared to the same period last year. By the end of July, it was close to 80 million yuan, far exceeding our expectations," he said.
When it comes to the reasons for the growth, Xie Bin, the deputy general manager of the enterprise's production department, revealed the "secret". More and more domestic and foreign consumers choose outdoor leisure vacations and travels. "During the extensive participation in exhibitions and the feedback from online C-end consumers, our enterprise understood the market demand. Then, we allocate 3% to 5% of the total output value for the research and development of new products and new technologies every year. In recent years, the company has successively launched a series of new products such as LED-illuminated outdoor mats, mosquito-proof outdoor mats, and mold-proof outdoor mats. Once the products were launched, they were favored by merchants," Xie Bin said.
On August 9th, the author walked into the enterprise's weaving workshop, and the workers were so busy that they didn't even have time to drink water. Aunt Jiang, a worker, said that now she has to watch four weaving machines every day. Originally, she worked for 8 hours a day, but now she has to work overtime. "It's so busy in summer. I have worked in this enterprise for such a long time, and it's the first time I have encountered this. The factory is busy, and we will earn more money. I'm very happy."
It is understood that Huayang Leisure Products is an industry leader specializing in the production of various outdoor mats - including courtyard carpets, camp carpets, picnic mats, prayer mats and other mats. It has more than 300 core production equipment such as weaving machines and more than 300 employees. It led the drafting of the national standard document "Plastic Woven Leisure Mats", is a national high-tech enterprise, and has won honors such as "Zhejiang Manufacturing", with an average annual output value of 100 million yuan.
In recent years, Huayang Leisure Products, has put forward the development slogan of turning the off-season into the peak season and creating a new tread of the summer leisure economy in light of the market environment. It has successively created more than 100 patents and successfully seized the core competitive high ground of the global industry rapidly with this . Currently, the enterprise's orders are saturated throughout the year, and the export share of its products in the industry has also gradually increased, forming a good pattern that attaches equal importance to exports to developed countries and the countries along the "Belt and Road Initiative".
"Nowadays, our Huayang products can be seen whether in the renowned RV campground of Yellowstone National Park in the United States, on the beaches of the Gold Coast in Australia, or even in the holy mosques in the Middle East. In the future, we are confident to promote our products further and wider, making the mat products made in China available everywhere in the world where they are needed," Yang Yi said.
